<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0">
<channel>
<title>Unbias Labs Latest Press Releases</title>
<link>https://pressroom.prlog.org/UnbiasLabs/</link>
<description>About Unbias Labs - Unbias Labs audits digital funnels for cognitive leaks. We apply behavioural science and psychology to identify the hidden friction making your visitors bounce. Stop guessing—use evidence-based CRO and UX to build high-converting revenue engines.</description>
<item><title>Why Your CTA Is Fighting the Human Brain — And Losing</title>
<link>https://www.prlog.org/13141974-why-your-cta-is-fighting-the-human-brain-and-losing.html</link>
<description>Most conversion copy fails because it focuses on gains, ignoring how we actually make decisions. While &quot;Get more leads&quot; feels intuitive, neuroscience proves the brain prioritizes threat detection over aspiration.</description><pubDate>Tue, 28 Apr 2026 12:05:00 GMT</pubDate></item>
<item><title>More Options, Fewer Sales: The Neuroscience Case Against Pricing Flexibility</title>
<link>https://www.prlog.org/13140794-more-options-fewer-sales-the-neuroscience-case-against-pricing-flexibility.html</link>
<description>Why &quot;Being Accommodating&quot; Kills Conversions In SaaS and e-commerce, the instinct to offer more choice is often a fatal mistake.</description><pubDate>Tue, 21 Apr 2026 12:34:43 GMT</pubDate></item>
<item><title>From Cancer Recovery to Global Launch: How One Neuroscientist Is Democratising Conversion Science</title>
<link>https://www.prlog.org/13139055-from-cancer-recovery-to-global-launch-how-one-neuroscientist-is-democratising-conversion-science.html</link>
<description>Marcello Pasqualucci built Unbias Labs from a hospital bed. Now it is free for anyone to use.</description><pubDate>Tue, 14 Apr 2026 07:21:00 GMT</pubDate></item>
<item><title>The Hidden Lever in Your Pricing</title>
<link>https://www.prlog.org/13138345-the-hidden-lever-in-your-pricing.html</link>
<description>Most founders spend weeks debating how many pricing options to offer. New behavioural science suggests they are asking the wrong question.</description><pubDate>Thu, 09 Apr 2026 08:19:04 GMT</pubDate></item>
<item><title>Why Your Checkout Flow Feels Like a Finished Sentence — And Why That's Costing You Revenue</title>
<link>https://www.prlog.org/13136843-why-your-checkout-flow-feels-like-finished-sentence-and-why-thats-costing-you-revenue.html</link>
<description>Most digital funnels are psychologically inert. A 1927 discovery about the human brain explains why — and what to do about it. You remember the restaurant bill your waiter forgot to write down more vividly than the ones calculated correctly.</description><pubDate>Wed, 01 Apr 2026 15:43:59 GMT</pubDate></item>
<item><title>Unbias Labs Launches AI-Powered Audit Tool That Measures Psychological Friction in Under 3 Minutes</title>
<link>https://www.prlog.org/13134780-unbias-labs-launches-ai-powered-audit-tool-that-measures-psychological-friction-in-under-3-minutes.html</link>
<description>Neuroscientist and 15-year CRO veteran builds scoring system to democratise access to behavioural psychology insights for small businesses and agencies alike.</description><pubDate>Tue, 24 Mar 2026 10:10:00 GMT</pubDate></item>
</channel>
</rss>