Nov 12, 2024
Is your lead gen strategy truly engaging? Discover how Verified Content Engagement changes the game by prioritizing real interest over mere exposure.
Nov 11, 2024
Maximize your EOY marketing budget with strategies that enhance ROI, streamline spending, and prepare your business for a successful 2025.
Nov 08, 2024
A salesperson goes through a lot to reach a lead, and gated content is what brings the lead to your doorstep. Read on for more insights.
Oct 29, 2024
Explore the effectiveness of ABM-Based Content Syndication in targeted marketing. Learn what it is, why it's essential, and how to make it work for your success.
Oct 24, 2024
In contrast to manual lead scoring, intent data enables you to better predict the path a prospect will follow to make a purchase.
Oct 23, 2024
ABM helps you create an optimized plan where, on a single platform, you create multiple campaigns and manage them, resulting in refined results.
Oct 15, 2024
"Marketers focus on the MQL leads that are most likely to become customers or the SQL leads ready to start the sales process. Which one is the best? "
Oct 14, 2024
A successful marketing automation strategy requires a combination of data management, segmentation, lead scoring, content strategy, and workflows.
Oct 09, 2024
Find out how to keep your business growing steadily by keeping an eye on key performance indicators and metrics for your GTM plan.
Oct 08, 2024
Content marketing plays an important role in demand generation. What benefits does it offer to marketers?