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Compared to the trendier lipstick and lip gloss, balm often fails to receive any time in the spotlight. However, it's something that you will find at the bottom of practically every woman's purse.

The Valentine Day is supposed to be the most romantic day of the year. Improve your love life by offering your loved one a day of pampering. While Valentine's Day is a day to cozy-up with a loved one, it's also a day to be pampered.

Have you ever heard of the "leading lipstick index"? Prior to or during a recession, cosmetic sales tend to increase. The chairman of cosmetics group Estée Lauder, Leonard Lauder, is credited with coining the phrase.

The ABC’s of each marketing plan incorporates Advertising, Branding, Financing, Graphic Design, Newsletter, Portfolio, Showroom, Target Market and the printed material: brochures, pocket folders, information sheets, catalogues, etc.

Chances are if you live in an urban or suburban area you have had to deal with mailbox vandalism of some type. People who live in rural areas suffer even more damage.

The trend for androgyny can look great, but for those of you worried about looking too manly, a great way to diffuse the style is to adapt the makeup.

One of Hollywood’s biggest faces, Rooney Mara recently starred in the Hollywood version of The Girl with the Dragon Tattoo alongside Daniel Craig. It is based on the novel by the Swedish author Stieg Larsson.

Many corporations invest a substantial amount of money on eye-catching company brochures, but they often fail to display them in an appropriate way.

Companies can spend lots of money on designing, writing and publishing leaflets and brochures to launch a new offer, so it is imperative to present it in a way that will not be overlooked.

A trade show is one of the best times to market, promote or advertise your company’s products and services.