XYIENCE

XYIENCE and Mac's Convenience Stores launch a joint promotion, UFC 131 VIP Experience Sweepstakes on Monday, April 25. The promotion runs at Mac's stores throughout Western Canada and the winner receives a VIP package for two to UFC 131 in Vancouver.

XYIENCE has signed a deal with Florida Distributing Company that gives Xenergy, the official energy drink of the UFC, coverage in up to 1500 retailers in the Central Florida region.

XYIENCE and Mac’s Convenience Store, located at 144 Dundas Street West in Toronto, will host an autograph signing with mixed martial arts (MMA) icon Frank Mir, former UFC heavyweight champion on April 28, 2011. The event runs from 3 to 5 p.m.

XYIENCE and the Ultimate Fighting Championship® (UFC®) announce Joey Horel, 34, of Phoenix as the winner of the Ultimate Access Sweepstakes. Horel and a guest will join UFC light heavyweight champion Jon “Bones” Jones at UFC® 129.

XYIENCE has teamed up with Buckeye Distributing in a partnership that will put Xenergy, the official energy drink of the UFC, on the map in Ohio and Northern Kentucky.

XYIENCE and Mac’s Convenience Stores Inc., the largest Canadian convenience store chain, have joined forces to launch a joint promotion, UFC 129 VIP Experience Sweepstakes.The contest runs March 28 through April 24, 201 at Mac's in Ontario.

XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces that Brazilian mixed martial arts fighter Vinny “Pezao” Magalhaes has joined its team of brand ambassadors. Magalhaes is a three-time Brazilian jiu-jitsu world champion.

XYIENCE is celebrating the victory of its brand ambassador Jon “Bones” Jones, who claimed the UFC’s light heavyweight title on Saturday, March 19 during UFC 128, held at Newark’s Prudential Center. XYIENCE signed Jones in late 2010.

On Saturday, March 19, XYIENCE hosts the Xenergy tasting tent at the UFC’s tailgate event that kicks off UFC 128, being held at Newark’s Prudential Center. MMA icon Matt Serra will sign autographs from 3 - 5 pm.

XYIENCE brings MMA icon Wanderlei Silva to South Padre Island, March 18 – 19, 2011. The legendary fighter and XYIENCE team athlete will sign autographs for fans at three Stripes convenience stores and Blue Marlin grocery store.