Oct 26, 2011
Cisco, Cognizant, Deloitte, Fujitsu, HCL America, HDS, HP, IBM, Microsoft, and SAP are recognized as B2B Marketing Leaders across six categories.
Sep 08, 2011
Each year, ITSMA honors the best marketing strategies, programs, and campaigns from technology, telecom, communications, and professional services firms worldwide. Select winners will speak at ITSMA’s Annual Marketing Conference on October 26-27.
May 10, 2011
New research from ITSMA and Patricia Seybold Group shows that data-savvy marketing organizations help drive business benefits.
Mar 08, 2011
This year, ITSMA has added two new categories to the Marketing Excellence Awards that are critical to B2B growth: Building Client Loyalty and Trust and Developing New Markets.
Jan 11, 2011
ITSMA’s 2011 research and events will focus on changes in B2B buyer information consumption, sales channel enablement, analytics-driven organizations, integrated lead management, mainstreaming social media and revenue-generating thought leadership.
Dec 07, 2010
ITSMA’s Professional Services and Solutions 2010 Brand Tracking Study finds strong brands are still the cornerstone of successful marketing programs. IBM, HP, Deloitte, and KPMG perform best on brand attributes that matter most to global buyers.
Nov 02, 2010
New award categories added; Avaya, BT, Capgemini, Cisco, GE Healthcare, Hewlett-Packard, IBM, Microsoft, and TELUS are recognized.
Sep 28, 2010
Hear marketing executives and industry thought leaders from Cisco, Cognizant, HubSpot, IBM, PAC, SAVO, Xerox and many more. Conference will be held in Cambridge, MA on November 2-3—register by October 1 for the Early Bird Rate.
Sep 08, 2010
Select winners will speak at ITSMA’s Annual Marketing Conference in Cambridge on November 2-3, along with marketing leaders from Cisco, Cognizant, Farland Group, HubSpot, IBM, ITSMA, Pierre Audoin Consultants, SAVO, Wellesley Hills Group and Xerox.
May 04, 2010
Featuring Groundswell author, Josh Bernoff, and marketing leaders from Avaya, Deloitte, EMC, Enthiosys, Geehan Group, HCL, Infosys, and more