ITSMA

Cisco, Cognizant, Deloitte, Fujitsu, HCL America, HDS, HP, IBM, Microsoft, and SAP are recognized as B2B Marketing Leaders across six categories.

Each year, ITSMA honors the best marketing strategies, programs, and campaigns from technology, telecom, communications, and professional services firms worldwide. Select winners will speak at ITSMA’s Annual Marketing Conference on October 26-27.

New research from ITSMA and Patricia Seybold Group shows that data-savvy marketing organizations help drive business benefits.

This year, ITSMA has added two new categories to the Marketing Excellence Awards that are critical to B2B growth: Building Client Loyalty and Trust and Developing New Markets.

ITSMA’s 2011 research and events will focus on changes in B2B buyer information consumption, sales channel enablement, analytics-driven organizations, integrated lead management, mainstreaming social media and revenue-generating thought leadership.

ITSMA’s Professional Services and Solutions 2010 Brand Tracking Study finds strong brands are still the cornerstone of successful marketing programs. IBM, HP, Deloitte, and KPMG perform best on brand attributes that matter most to global buyers.

New award categories added; Avaya, BT, Capgemini, Cisco, GE Healthcare, Hewlett-Packard, IBM, Microsoft, and TELUS are recognized.

Hear marketing executives and industry thought leaders from Cisco, Cognizant, HubSpot, IBM, PAC, SAVO, Xerox and many more. Conference will be held in Cambridge, MA on November 2-3—register by October 1 for the Early Bird Rate.

Select winners will speak at ITSMA’s Annual Marketing Conference in Cambridge on November 2-3, along with marketing leaders from Cisco, Cognizant, Farland Group, HubSpot, IBM, ITSMA, Pierre Audoin Consultants, SAVO, Wellesley Hills Group and Xerox.

Featuring Groundswell author, Josh Bernoff, and marketing leaders from Avaya, Deloitte, EMC, Enthiosys, Geehan Group, HCL, Infosys, and more