Rob Hartley Marketing - Adwords Management

Experts put the total percentage of fraudulent clicks at somewhere between 10-15% of the total online advertising market and these are concentrated around publisher fraud rather than competitor click fraud. So how can you detect click fraud?

The first thing any online marketer should do with a website is install website analytics.

Google are phasing out the old style Google Advertising Professional exam (GAP exam) in favour of a slightly changed new exam called the Google Adwords Fundamentals Exam.

There is a secret to using the Google Advertising Platform and it’s called conversion tracking.