Apr 15, 2010
Experts put the total percentage of fraudulent clicks at somewhere between 10-15% of the total online advertising market and these are concentrated around publisher fraud rather than competitor click fraud. So how can you detect click fraud?
Mar 15, 2010
The first thing any online marketer should do with a website is install website analytics.
Mar 11, 2010
Google are phasing out the old style Google Advertising Professional exam (GAP exam) in favour of a slightly changed new exam called the Google Adwords Fundamentals Exam.
Mar 09, 2010
There is a secret to using the Google Advertising Platform and it’s called conversion tracking.