Business Book Summaries

In Investing with Impact, Jeremy K. Balkin argues that the economic crash of 2008 resulted from the moral failures of individuals.

In A New Era in Banking, Angel Berges, Mauro F. Guillén, Juan Pedro Moreno, and Emilio Ontiveros explore the changing financial environment that continues to develop following the recession of 2008–2009.

In The Mindset of Success, Jo Owen draws on extensive experience and research to identify exceptionally successful leaders at all levels and determine what makes them different.

In Persuasive Copywriting, Andy Maslen shares his approach to writing great advertising copy. According to Maslen, the key is finding a way to connect with readers that makes them respond emotionally.

In Winning with Accountability, Henry J. Evans defines accountability as a positive force that is necessary for company success, rather than a punitive action that occurs after things have gone wrong.

In Adversaries into Allies, Bob Burg coaches people on controlling their emotional reactions and using carefully thought out responses to become Ultimate Influencers.

Change is a necessary part of doing business, yet approximately 70 percent of change models fail even in organizations that appear to be well-prepared for success.

America fancies itself the country of “family values,” yet modern workplace policies continue to leave families by the wayside. In All In, Josh Levs performs an extensive analysis of America’s family problem.

In Activate Your Brain, Scott G. Halford explains how the average person can become above average by gaining a better understanding of his or her own brain.

In just seven years, self-described former anticapitalism anarchist Sophia Amoruso went from dumpster diving, petty thievery, and hitchhiking her way up and down the West Coast to becoming the CEO of the multimillion dollar company Nasty Gal, and one of..