Writing poor marketing headlines comes with a high price: lower open rates, fewer leads, and fewer sales. B2B technical copywriter Colm O'Regan reveals how nanotechnology marketers can boost leads and sales by writing attention-grabbing headlines.
When marketing complex nanotechnology solutions, it's not enough to simply make a list of features and benefits and then slap together a webpage or brochure. A new article reveals the secret to really seizing the attention of nanotech buyers.
One of the best ways to market nanotechnology is to share a story of a real business solving real problems. A new article by technical copywriter Colm O'Regan reveals how to drastically improve a nanotech case study.
During a time when marketers of scientific and high-tech products are constantly overwhelmed and lead-generation is becoming more and more difficult, a new report from nanotechnology researcher and B2B technical copywriter Colm O’Regan offers proven...