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The Big Day: On November 4th, Obama could be rehired or fired; Romney, unemployed, could become president! On WIN Without Competing, Dr. Arlene’s radio show, she will talk about how the Obama and Romney brands have...

I want to be sure that my new name is exactly right. I’m a famous video star! I need a big name to match the size of my head.

Ugh! I don’t like my name. I need a classy lady’s name befitting an award-winning wise cow who wants to brand herself.

The last quarter of the year is the hiring season. Accelerate your job search to succeed. Learn how to convince employers to hire YOU.

A note from a Wise Job-Seeking Cow: Look what happened at the debate. I watched to learn how to brand myself. Romney’s performance set a good example for me. Obama’s did not.

Who is the real Romney? Who is the real Obama? The first debate revealed two new personalities.

The debate between Obama and Romney should uncover the essence of the Obama and Romney brands. Right now, both brands are botched. Is that by design or are they inept? We will find out on October 3rd!

If the Wednesday night debate, which focuses on domestic policy, turns into a brawl and the presidential candidates become attack dogs poised to bludgeon, they will both lose points. Here’s the winning strategy for both candidates.

It’s the season for firing, promoting, and hiring. If you think that your job is secure, think again. By the end of the year someone else could be sitting in your chair.

Branding & Hiring Expert Dr. Arlene Barro is astounded that neither Obama nor Romney has succeeded in effectively broadcasting his brand to convince voter-employers to hire him.