GOLDEN OpportUNITY FOR UNITY, Inc.,

"New York City, the premiere urban destination in the world. It is incredible in our logo-conscious, brand-driven culture that in 2015 the City of New York has not established a graphic promotional identity to represent the Big Apple." - Regi Taylor

I ♥ NEW YORK... But Not The Big Apple? "If it ain't broke, don't fix it" mentality costing New York City millions and millions of dollars. New York City's love affair with I ♥ NEW YORK like jilted groom pursuing bride who left him at the alter.