FlexMR

What does it take to put customers at the heart of decisions and close the customer delivery gap? This exclusive Northern companion to the Customer Salience Summit will explore practical solutions than can be implemented today.

The new consulting division has been developed to help insight teams turn customer understanding into impact through strategic and creative communications that make insight unforgettable.

The consulting arm is designed to help brands build high performing customer experience feedback programmes.

The consulting arm is designed to help brands build the empathy, practices and capabilities required to keep customers front-of-mind in decision-making processes.

ActivateMR Actions is a new feature on InsightHub which transforms research findings into tangible next steps. With this launch, the firm aims to ensure that insights are embedded into organisational and daily decision-making processes.

Complementing the firm's existing suite of data collection and analysis tools, InterviewMR enables researchers to quickly and easily set up in-depth video conversations.

The new participant UI provides researchers with the ability to deliver surveys in a familiar, engaging chat interface.

PromptAI research questions generate dynamic probes in response to text answers, providing insight teams with more detailed, qualitative data and a personalised experience for participants.

Insights empowerment company FlexMR has launched a brand-new programme that facilitates agile sprint reviews in client research experiences – encouraging continuous research over project-based.

Insights empowerment company FlexMR has added a new tool to the InsightHub platform. TextMR uses generative AI to analyse qualitative text data for quick, easy insight.