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Before you can put any of these rules to use, you may want to understand a little more about the differences between social media marketing and social media optimization. SMM = Social Media Marketing SMO = Social Media Optimization

Once thought to be a passing fad, and although still relatively new, social media is now taking a firm hold and warrants attention in many retailers’ online marketing efforts.

It is vital to make sure that the website is fully optimised for the search engines, else you will increase the amount of traffic to the site, but once it lands it just won’t convert

As digital marketers begin to realise that diversification is the key to success in search engine optimisation, the focus of search marketing will shift.