International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) today announced the results of its annual frozen yogurt consumer survey, revealing that frozen yogurt consumers in 2025 are driven by a strong desire for high-quality products and new offerings.

Annual Study Offers Key Insights into U.S. Frozen Yogurt Preferences and Trends

This Instagram art contest invites froyo fans to create an artwork to show what froyo heaven looks like for a chance to win a $150 froyo gift card of their choosing.

The annual frozen yogurt consumer survey captures consumers' frozen yogurt attitudes, preferences, and consumption in the United States. The results are shared with frozen yogurt shops and others in the frozen yogurt industry.

Froyo fans are invited to enter IFYA's fun summer contest, What Froyo Flavor Are You? One lucky winner will receive a froyo prize package that includes Yogurtland merch, froyo gift card, & Yum Crumbs sample pack (approximate value $100).

Easy Breezy was recognized for superior frozen yogurt quality, store cleanliness, customer service, and environmentally friendly business practices.

The survey measured loyalty, brand attitudes, consumption, taste preferences, etc. The survey launched in September and received 771 responses. Results are discussed and compared to the findings in 2022.

The annual frozen yogurt consumer survey captures consumers' frozen yogurt attitudes, preferences, and consumption in the United States. The results are shared with frozen yogurt shops.

Froyo fans are invited to enter IFYA's photo contest, Summer Froyo Shoes. One lucky winner will receive a $75 DoorDash gift card. We want to see your original photos of froyo and shoes (slippers and socks are fine too).

The International Frozen Yogurt Association's quality seal program is the only frozen yogurt specific program in the world that recognizes frozen yogurt shops for their commitment to frozen yogurt excellence.