GemFind

Social media has taken over as one of the most important and effective forms of marketing that you can use for your jewelry business.

With the amount of social media platforms out there, putting up the right post for the right audience on the right site can be overwhelming.

Once you have committed to your brand's identity and know the competition that you are up against, you need to focus on selling your brand. Understanding your customers' wants and needs is essential to selling your brand.

Utilizing a point of sale system (POS) can help jewelry stores easily navigate inventory, reorder best-selling items, easily process transactions, and capture critical data to help you maximize and push more inventory products.

In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand ... you get the picture. But there's often confusion around its meaning in business.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as social media, email, Google search, and their websites to connect with their current and prospective customers.

By now you know how important search marketing can be for a jewelry business. It has evolved greatly since the days of the Alta Vista search engine and Netscape browser.

While there are a variety of reasons your website may have a high bounce rate, here are 10 reasons you may not have more web traffic.

An easy way to boost your reputation is to showcase your company's online reviews. Whether highlighting a testimonial or a Yelp review, encouraging potential customers to analyze your previous customer's experience can help you close new deals.

Now that your website has an excellent user experience, it's time to focus on what you tell your visitors.