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Three young women dubbed as ‘Madonna’s biggest fans’ have decided to pay homage to the star by changing their names by Deed Poll to ‘Lianne Madonna Vogue On The Cover Of A Magazine McHale Dawson'...

Despite being passed down from generation to generation, some of our rudest national surnames are now in danger of dying out thanks to a thoroughly modern British sensibility.

With the credit crunch in full swing, Aberdeenshire executive Ashley Young Gilmore has stunned his clients by changing his name by Deed Poll to ‘Ash Horror Ghoulmore’ in a plight to increase custom to his horror apparel business and stun critics.

Spritely shop assistant, Chris Pratt has taken on a leading supermarket after changing his name badge to his nickname ‘Bruce Willis’ landed him in hot water.

Christine Hamilton has officially changed her name to ‘Mrs British Battleaxe’ after making the first ever informational video on how to change a name by deed poll.

The back end of 2008 became a name change revolution, with so many celebrities giving their newborns a jazzy moniker, that the general public began wanting a slice of the name change pie!

Jamie Jackson, Chief executive of name change firm The Legal Deed Service, is set to save Pudsey this Christmas after their rival firm The UK Deed Poll Service refused to cough up the £4000 promised to a mum-of-two.

New figures launched today from The Legal Deed Service, one of the leading providers of issue tailored Deed Polls, shows that in 2008, a total of 50, 000 people in the UK have changed their name by deed poll

Figures launched today by name change specialists, The Legal Deed Service has found an increasing number of couples are opting out of tying the knot in favour of changing their name by deed poll to that of their current partner.

A Nineteen year-old music graduate from Glastonbury could well be the holder of the longest name in the world after changing his name by Deed Poll to