theblueballroom

Claims made by Alex Wissner-Gross in The Sunday Times article, “Google and you’ll damage the planet” (January 11, 2009) have created considerable debate.

Mars Drinks organised a charity fund raising day at J. C. Bamford Excavators Limited (JCB) headquarters.

As far back as 2006, the BBC was debating the battle between online news sites and newspapers. News-junkies were reporting to be turning increasingly to the Net for their daily fix of world events, and papers consequently beginning to feel the pinch.

We’re only a few days into 2009 and many New Year resolutions have already been broken or put on hold.

Some people find the Web 2.0 confusing, some people dismiss it as irrelevant and some people want to be ‘online’ 24 x 7.

As Twitter goes mainstream, many still struggle to see its value. For PR, having a grasp of news agendas is vital & Twitter's immediacy is awesome. With journalists, publications & citizen-journalists all using it, it's an important tool to embrace.

The British Retail Consortium is predicting that 2009 will not be pretty. As retailers bite the dust, commentators are jostling to see who can predict the next failure. In an otherwise bleak landscape, online spending continues to be a bright spot.

Christmas cards may be filling up your desk, but the Mars Drinks team wanted to add a little something extra to your stocking this December.

Only one in six consumers trust company blogs, according to Forrester Research’s “Time to Rethink Your Corporate Blogging Ideas."

The role of service providers, especially PR consultants, was the panel discussion topic at this month’s excellent TechCrunch talk in London, hosted by Mike Butcher. PR was a hot topic - many start-ups having had bad experiences of PR.