Packaged Facts

Although “fresh” would seem to be an oxymoron in frozen foods, frozen food marketers are increasingly promoting their foods by squaring off against fresh foods head on.

The most successful supplement marketers will be those who feature products with supportable claims, including those targeting specific concerns such as joint, brain, and heart health.

As an inherently healthy food, vegetables provide an ideal vehicle for purveyors to ratchet up pizza’s health profile without having to aggressively sell on nutritional merits to consumers, who already order pizzas with vegetables in abundance.

The incursion of private label into nonfood pet supplies reflects a longer-term trend, according to Packaged Facts.

A continuous flow of innovative technologies and products designed to empower women to imitate nail salon effects simply and cost-effectively on their own has been a driving force in the growth of the nail care category

In the long-term, green cleaning products are poised to continue outperforming conventional cleaners in sales growth.

With U.S. consumers beginning to loosen their budgetary belts, nutritional supplement marketers must work to keep their products integral to consumer health regimens.

Sales at pizza restaurants will reach $36.1 billion in 2012, up 3.8% from 2011. At retail, U.S. frozen and refrigerated pizza will register sales of $4.91 billion.

Latino use of prepaid cards seems to be less about being underbanked and not having checking accounts and more about avoiding being overbanked and falling prey to credit card debt.

Packaged Facts’ 2012 survey data reveal that more consumers have purchased or used natural, organic, or eco-friendly household cleaning/laundry products within the previous 12 months then they did three years ago.