Ad Republic

Negative keywords can have a huge impact on your AdWords account and everyone should be aware of them, as they can filter out traffic that's not relevant to your adverts, ensuring you're not wasting money on "clicks" from people looking for products that.

If you’re like most businesses these days, Pay Per Click advertising forms a key part of your Marketing strategy. So, it’s only prudent to ask yourself - who should be responsible for its management?