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With the launch of the Apple iPad 3 due in March 2012, the tablet revolution appears to continue apace. Viewed as the ultimate search and social multi tasking device for a multi channel world, over 2 in 5 owners use tablets at home...

Fascinating new research into the evolving expectations of users interacting with brands online suggest that a new phase of transparency will challenge current mindsets on how far eCommerce should go in cultivating meaningful engagement...

Did the introduction of Google+ in the summer of 2011 signal the beginning of the end for traditional organic SEO, as used (and abused) by the entire online business world?

Content marketing is bound to play an ever more important part in developing B2B engagement in today’s search and social environment.

Cool sounding web savvy phrases such as ‘integrated multichannel and platform social media’ and ‘SoLoMo ( social/local/mobile) marketing strategies’ can often simply make business owners eyes glaze over!

The urge to hit the company database and blast out those email marketing messages can be a hard one to resist - especially if business is quiet!

Some 2011 surveys suggest a growing acceptance of social media by UK businesses as over three quarters say they will be investing more in social content marketing over the next 12 months.

Social media – still can’t see how it works? In a nutshell … “Diff’rent strokes for diff’rent folks!”

When planning ahead for 2012, a quick end of the year round up of facts and figures may be useful for a passing snapshot of the marketing mix for organisations in a fast changing online landscape.

If there’s one vital message coming across loud and clear over the last twelve months, it’s that simply sticking with traditional best online marketing practices for website optimisation and traffic driving may no longer be enough...