Jan 18, 2016
Copy is King for the Over-50s A new copywriting service for businesses targeting older consumers has been announced by rhc advantage, the specialist mature (50+) marketing consultancy. ‘When it comes to older people, copy is definitely king.
Aug 12, 2015
The 2015 Mature Marketing Summit will be held in Central London on Monday October 5th. It is the UK's leading event for businesses and marketers interested in the UK's fastest-growing and most misunderstood group of consumers - people aged over 50.
Jan 09, 2014
Marketing agency rhc Advantage has introduced a new proposition for 2014. Using the theme ‘Marketing for grown-ups’, the agency promises its clients more relevant and effective marketing communications for adult, mature and older consumers.
Dec 11, 2013
The MMA - Mature Marketing Association - has been formed to raise the profile and importance of marketing to the UK's ageing population. Mark Beasley, of mature marketing agency rhc ADVANTAGE, will be Chairman.
Dec 13, 2011
rhc advantage - the marketing agency for mature audiences - launches Battersea Place, London’s first luxury retirement village, which is being developed and will be managed by international retirement village specialist, LifeCare Residences.
Dec 12, 2011
Marketing agency RHC ADVANTAGE has launched a campaign for charity Crossroads Care Slough. The campaign – called ‘Caring for Slough’ – aims to encourage everyone in the community to work together more closely to help people with care needs. .