BDC Done Right

Colonial Subaru, in Feasterville, Pa, gave a check of over $7200 to the Clinic for Special Children as part of the Subaru share the love program.

As part of my daily routine I go to as many as 100 websites a day to look at their design, easy of use, and content.  I usually play customer, to see how many "Clicks it takes" to find where I want to be.

The "Truth" about Social Media, help! I write this for everyone who has asked the question, does social media help me sell more...in my case cars.

Yes that's right.  Begin today to make social media pay off for you!  First, how many friend or likes are on your page?  Anything under 1000 is pretty pathetic, and shows a lack of promotion on your part.

I was reading an article today about the founder of Twitter, Blogger, and more, Ev Williams (Twitter Founder Reveals Secret Formula for Getting Rich Online) and a lot if not all of the dialogue makes sense. Humans adapt to their surroundings.

Put Social Media to work for you. Just like the old days when we relied on people to recomend us, social media has put warp speed and the power of th atomic bomb in our hands. We just have to pull the trigger.

- Now that the manufacturers are "supplying" dealership websites from Cobalt, Dealer.com and all the rest, its easy to get lulled into a false sense of security.

Are You Spending Your Digital Money Wisely? Are you spending to much to get quality leads? An old competitor of mine, now a friend, amazed me.

- I am a very caring person. If someone needs something, help with something, a ride, or some money, I am usually the first one in line to help out.

Part 2 - Now pull in to your dealership. Is the lot organized and marked, so a layman can figure out where to park, where the used cars are, where the service entrance is, etc.?