https://pressroom.prlog.org/sfwriting/ About Scott Flood Writing - Effective print and online copy for companies and other organizations. https://www.prlog.org/11741393-expert-outlines-seven-simple-steps-to-improve-writing.html Nearly everyone can improve the readability of their writing by following seven simple steps, advises a veteran copywriter and marketing consultant.Mon, 05 Dec 2011 16:08:06 GMT https://www.prlog.org/11706828-authenticity-is-powerful-weapon-says-marketing-expert.html To be convincing and unique in today’s crowded marketplace, businesses should focus on being themselves, advises a veteran copywriter and marketing consultant.Tue, 25 Oct 2011 14:51:10 GMT https://www.prlog.org/11674427-unintended-messages-can-derail-marketing-efforts-warns-expert.html Businesses often send unintended messages that dilute or even wipe out the messages they try to deliver.Mon, 26 Sep 2011 19:51:55 GMT https://www.prlog.org/11636566-questions-in-marketing-materials-create-conversations-says-expert.html Asking questions in the headlines of advertising and marketing materials is a powerful way to build connections with customers and prospects.Thu, 25 Aug 2011 11:43:52 GMT https://www.prlog.org/11600236-meaningful-writing-is-more-powerful-than-powerful-writing-says-expert.html To connect with your audience in a powerful way, focus on making your message as meaningful to the audience as possible.Tue, 26 Jul 2011 12:19:21 GMT https://www.prlog.org/11556416-scripts-are-better-when-you-write-for-the-ear-says-expert.html Following a few simple guidelines can make your on-hold messages, sales presentations, and other spoken communication far more compelling and effective.Fri, 24 Jun 2011 00:06:53 GMT https://www.prlog.org/11512301-successful-freelancers-earn-repeat-business-report-advises.html The best way to determine whether a creative service provider will be the long-term partner your orgnaization needs is to see how much of his or her work represents repeat business with the same clients.Thu, 26 May 2011 19:16:31 GMT https://www.prlog.org/11463249-evaluate-freelancers-by-past-success-report-recommends.html By asking prospective freelancers about successful past projects, and even getting answers about projects that didn’t succeed, clients will gain much deeper insight than by simply reviewing samples of past work.Thu, 28 Apr 2011 18:46:36 GMT https://www.prlog.org/11445463-review-freelancer-portfolios-with-critical-eye-urges-report.html Most companies do not do an effective job of reviewing portfolios from prospective freelancers. Taking a more strategic approach will help you select the right freelancer.Tue, 19 Apr 2011 12:59:21 GMT https://www.prlog.org/11403479-find-out-what-freelancers-other-clients-think-says-report.html Learning what a freelancer's other clients think is a great way to dteremine whether you're likely to have a good working relationship.Mon, 28 Mar 2011 17:32:27 GMT https://www.prlog.org/11372437-measure-freelancers-by-business-practices-not-just-talent-says-report.html Companies should evaluate prospective creative services providers by their business practices along with their talent, recommends a new reportMon, 14 Mar 2011 12:27:07 GMT https://www.prlog.org/11335833-make-sure-freelancers-are-serious-about-business-says-report.html A new report exploring strategies for hiring creative service providers recommends that companies consider how serious those providers are about business.Sat, 26 Feb 2011 23:32:09 GMT https://www.prlog.org/11298926-hourly-rates-wrong-way-to-choose-freelance-talent-says-report.html Hiring freelancers based on their hourly rates is a flawed approach, according to a new report about smart strategies for selecting creative services providers.Mon, 14 Feb 2011 16:14:54 GMT https://www.prlog.org/11246713-letters-can-still-work-in-marketing-reports-expert.html Don't assume that marketing letters have become obsolete in this age of email and social media, says an expert. 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