Simpliti

With the time, Google has become more attentive and prudent. In layman language, Google has become 'cruel'. In the recent time, more and more Google penalties have become transparent, recovering from them seems to be a tougher job.

Matt Cutts, Google head of search spam, has created a doc form, called 'scrapper report form', where you can submit the details of scraper websites to inform Google about those websites that have copied your content.

No matters whether you are a biggie company backed with years of expertise or the newbie, it becomes de rigueur to have the prospering and ever expanding online presence.

Whether novice or proficient, SEO companies have a knack of understanding of the relevancy of the back links. The urge to grab the top positions on Google exhorts webmasters to manipulate links to their benefits, such as buying links.

As the SEO professional, we often feel ourselves burdened heavily below the “demand” of Google Panda to pump out duplicate content out of the website.

We all have somewhere tried to game search engines by using black hat techniques, if not today but maybe some years ago.

Simpliti, India's illustrious SEO company in India, is a close observant of all SEO algorithms and therefore, all its SEO plans are formulated after taking recent Google updates into consideration.

'Old is gold' this adage has received a blow from Matt Cutts when head of Search Spam clearly stated that in the absence of frequent remodeling even an old website can lose its ranking if it ceases to update itself.

There has been much rife of speculation and misinformation in recent years about whether social signals from Facebook and Twitter affect Google search algorithm or not, and if so, how much.

When Google’s hummingbird, panda or penguin are on the dormant state, Google's head of search spam, Matt Cutts rattled the digital marketing industry with its other blow.