Student Life Network & Parent Life Network

Only 18 percent of Millennial Moms feel that grocery marketing is geared toward people like them, clearly indicating a need to shift grocery marketing to better align with this important generation of moms.

A simple family photo (46%), gift card (46%) or personal card (41%) are just fine for most moms surveyed, but some students looking to make Mother's Day extra-special this year should rethink the vapourizer (8%), hard liquor (7%) or GPS for the car (6%)..