Oct 20, 2011
Over 20% of the CEO’s surveyed confuse PR with advertising—they actually don’t know the difference, while another 18% believe PR is merely some form of promotion.
Dec 09, 2010
Do you know how effective each of your individual marketing tactics are? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.