Taylor KIA of Toledo

Kia Honored with 2010 "Most Improved Loyalty to Make" Polk Automotive Loyalty Award * Kia achieves 49.8 percent loyalty rate in 2010, a 5.9 percentage point increase over 2009

Record December Sales Contribute to 18.7 Percent Year-Over-Year Sales Increase; Kia Exceeds Annual Sales of 350,000 Vehicles for First Time in Company History

Multi-faceted Campaign Introduces All-New 2011 Optima to More Than 100 Million People