Jan 22, 2013
Approximately 50% of marketing professionals surveyed by The Experts Bench (TEB) said their global marketing spend decreased in 2012, but more than 60% were considering new global marketing programs in 2013.
Dec 20, 2012
“30 with the Experts” webinar host Jodi Bailey Gill, President of The Experts Bench (TEB), shared that only 46% of businesses surveyed are actually engaging in user-generated content.
Jun 11, 2012
43% of companies who are not in the mobile space say they just don’t know where to begin. Mobile experts give tips on how companies can get started and how the line between mobile and internet is blurring.
May 16, 2012
“Talk with the Experts” webinar host Jodi Gill shared “only 39% of companies surveyed said they have a formal agreement in place when working with competitors.” Marketing experts on the program challenged this as a poor business practice.
Apr 02, 2012
Executives agree that marketing and sales alignment is critically important, but most companies don’t make the grade. A CMO, an EVP and a business owner share best and worst case scenarios as well as techniques to align marketing and sales.
Feb 27, 2012
According to a survey conducted by The Experts Bench, CEOs and marketing agree content management is vital—but only half of companies surveyed interact with customers via online channels on a regular basis.
Jan 23, 2012
More than 70% of businesses surveyed by The Experts Bench believe their CEO would define their customers’ experiences as excellent or good. But according to stats quoted during The Experts Bench’s recent webinar, only 8% of customers would agree.
Nov 10, 2011
According to a recent survey by The Experts Bench...40% of companies who use marketing automation said that ease of use with their current CRM was a top factor involved in choosing their company’s marketing automation program.