TRUE Communications

ervélo has made history again, helping Team Garmin-Barracuda’s Ryder Hesjedal become the first Canadian to win a Grand Tour with his victory in the 2012 Giro d’Italia.

For the third year running, FOCUS won the prestigious Bicycling Magazine Editors’ Choice Award. The FOCUS Izalco Pro 3.0 earned praise for its efficiency, ride quality and aesthetics, earning victory in the “Best Enthusiast Bike” category

Giro, the cycling world’s design leader since 1985, launched today the Mele™ Tri and Facet™ Tri shoes, bringing the proven success of their footwear line to the fast-growing triathlon market.

The BMC Racing Team has selected Easton Cycling as its exclusive wheel, handlebar, stem, and seatpost supplier for the 2012 racing season, citing Easton’s durability, dependability and lightweight performance.

Easton-Bell Sports, Inc. today announced a redefined strategic direction that will position its action sports brands – Bell and Giro – as significant growth engines for the company.

Putting an exclamation point on a truly dominant performance during the 2011-12 US cyclocross season, Team Rapha-FOCUS rode their FOCUS Mares CX to two national titles in Madison, WI.

Team Garmin-Cervélo Celebrates Wildly Successful 2011 Tour de France. Team Classification Prize underlines dominant team performance including 6 days in yellow jersey, top 10 placing on final GC, and 3 stage wins aboard 3 different Cervélo models

Team Garmin-Cervélo’s Thor Hushovd has won the 156km Stage 13 of the Tour de France, his 9th career stage in the Tour de France. It marked the first victory for Cervélo’s new S5.

Strava (www.strava.com), creator of powerful mobile and web applications for avid athletes, announced today that Jim Ochowicz has joined the company’s Advisory Board.

San Francisco-based Ammunition helps the world’s largest bookseller stay one step ahead in the eReader market with strategy, industrial design, and packaging for Barnes & Noble’s new full-featured reader’s tablet