WavePlay LLC

What's the best way to demonstrate your value to top customers? Deliver new ideas that make a significant contribution to their success with the help of an Idea Team.

In the best of all possible worlds, we would spend our free time sharing prospective clients with our referral sources. What can you expect from the relationship with a referral source? See these "Top 10 Outcomes."

Are you in a tailspin over a treasured customer who has suddenly behaved badly, putting your business relationship at risk? If so, resist the temptation to do nothing. Take these 5 action steps to get the relationship back on track.

You have been referred for a plum assignment but other service providers are also talking to the prospective client. How do you ace your competitors? WavePlay CEO Lyne Noella offers these seven tips to win the prospect before your first meeting.

Do you see frightening signs that your customers view your business as a commodity? Here's how to go from commodity to hot property by working creatively with your management team and consultants.