[x+1]

[x+1]'s Media-Aware Home Pages allow digital marketers to personalize a consumer’s website experience even if they didn’t click on a banner ad, using contextual data gathered from sites where the person was served an ad.

[x+1]’s Funnel R/F enables marketers to optimize their media plan by identifying & executing the best combination of online ad reach and frequency to more effectively move consumers through the purchase funnel.

Bill Seely has been named Vice President of Analytics for online targeting platform firm [x+1]. A 20+ year veteran of marketing analytics and digital media, he had been Vice President of Digital Measurement and Analytics at Publicis Modem.

A new survey-based research initiative from [x+1] gives auto insurance and credit card marketers actionable purchase insights so they can more closely aligned their messaging with consumer purchase behavior, a first for the ad tech industry.

[x+1] Origin, available this summer, is the only digital marketing hub architected from the ground up to be an end-to-end digital solution, providing cross-channel targeting, multi-source data integration and robust analytics and reporting.

Media+1 from [x+1] lets marketers & agencies integrate direct publisher buys with real-time bidding (RTB) buys. It helps them identify audiences of likely-to-buy consumers across their direct publisher buys, and validate those audiences.

Online targeting platform leader [x+1] and marketing analytics innovator MarketShare have partnered to provide joint clients with seamless integration of strategic marketing spend allocation and digital media targeting and optimization.

The second annual NexTargeting Summit hosted by [x+1] will be held on Thursday, 4/7 at the Harvard Club in New York. This event features top thought leaders in digital media discussing trends and best practices in multi-touchpoint marketing.

New Reach/Frequency Manager from [x+1] not only centralizes a media planner's view of reach/frequency delivery, but provides a system that can recommend improvements to improve campaign effectiveness.

Online advertising pioneer and entrepreneur, Matt Prohaska, to work with major Fortune 500 customers on the execution of their digital media strategies and campaigns for xplusone