Yo-Zuri America Inc.

“3DB Shad” Combines the Science of Biology and Physics to Create the Most Attractive Lure Ever

Keeping up with its reputation of providing technologically advanced fishing lures that are recognized as some of the best in the industry, Yo-Zuri has announced the release of the 3DB Prop that combines top water action, large airplane blades, internal..

They are so innovative and they have two International Patents.

Sashimi Popper with the Patented Sashimi Color-Change Technology and Wave-Motion Vibration

Yo-Zuri is proud to introduce their new CRYSTAL 3D MINNOW JOINTED lures, which are available in two models — floating and floating deep-diving. Both feature a new joint mechanism, the Yo-Zuri joint pin is extra strong to hold on to the big ones.

The Yo-Zuri BONITA, one of the worldest most famous fishing lures, has gone through an extreme technological advancement in design! Now offered in the exclusive patented SASHIMI Color Change Technology finishes and with the patented Wave Motion...

The success of the 4” SASHIMI PENCIL has been bigger than life. It’s the reason Yo-Zuri has given it a big brother. This topwater walk-the-dog lure is now available in a 5” floating version that weighs in at 1 oz.