Jan 25, 2012
Lynx has recently launched a new fragrance – for women. The popular brand is famed for its potent scent and power to attract women to its wearers with the “Lynx Effect”. But now, for the first time, they have launched a product for women.
Jan 12, 2012
McDonald’s has teamed up with War Horse author and former children’s laureate Michael Mopurgo and publishers HarperCollins to give away children’s books as part of a new campaign to improve child literacy.
Nov 08, 2011
‘Deal-of-the-Day’ website Groupon has been going from strength-to-strength since its launch in November 2008.
Oct 25, 2011
Magazine brands looking to boost online engagement with their readers should be linking back to their traditional offline print product suggests a report.
Oct 11, 2011
The Guardian has invested an additional £2m in its brand marketing this year and is increasing the size of its marketing team to support its new ‘digital first’ strategy.
Sep 07, 2011
Milton Keynes based Domino has launched a new iPad app which catapults the brand into the forefront of mobile platform success.
Sep 06, 2011
Hertfordshire based Tesco has hired We Are Social to devise and implement a social media strategy for their books department.
Sep 02, 2011
Nick Jones has been named as the new Head of Digital for the PM and Cabinet Office.
Aug 30, 2011
PepsiCo has launched a new smaller size alternative to their current 330ml cans as a marketing ploy to attract more women to its brand.
Aug 25, 2011
Peterborough based Thomas Cook’s merger with Co-operative Travel and the Midlands Co-operative has been approved by the Competition Commission.