XYIENCE

XYIENCE Creative & Interactive Director John Villari Named 2012 “40 Under 40” Honoree by Vegas Inc. Magazine

XYIENCE Xenergy, the official energy drink of the UFC, and BJ’s Wholesale Club have signed an agreement putting Xenergy in nearly 200 club stores in 15 states starting in early February.

Circle K has renewed its national brand agreement with XYIENCE, continuing to give its energy drink brand Xenergy access to all 4,200 locations of the convenience store chain in the United States.

XYIENCE Announces New Agreement with Eastside, a Canadian Apparel Distributor and Design House

XYIENCE, GNC Host Autograph Signing with Mixed Martial Arts Athlete Anthony “Showtime” Pettis in Chicago Area on January 28, 3 - 4 p.m.

XYIENCE Brings Mixed Martial Arts Athlete Jason “Mayhem” Miller to LA Fitness Expo on Jan. 28, 2012.

XYIENCE, Daily’s Convenience Stores Host Signings with Mixed Martial Arts Athlete Mark “The Machine” Hominick on Friday, January 20, 2012

XYIENCE has increased its retail presence in the United States in a deal with GNC. Up to 1,550 GNC stores around the U.S. will carry 16-ounce cans of Xenergy Premium Mango Guava, Cherry Lime, Cran Razz and Xenergy Xtreme Fruit Punch.

XYIENCE, GNC to Host Signing with Mixed Martial Arts Legend Frank Mir in Las Vegas on Friday, Dec. 30, 2011

Historic Victories for Team XYIENCE Athletes Jon “Bones” Jones and Frank Mir at UFC 140 on Saturday, December 10, 2011