Scott Flood Writing

Companies should evaluate prospective creative services providers by their business practices along with their talent, recommends a new report

A new report exploring strategies for hiring creative service providers recommends that companies consider how serious those providers are about business.

Hiring freelancers based on their hourly rates is a flawed approach, according to a new report about smart strategies for selecting creative services providers.

Don't assume that marketing letters have become obsolete in this age of email and social media, says an expert. Well-crafted letters can be particularly powerful.

Organizations can increase their public profile by using the services iof a ghostwriter, says an expert.

Companies and organizations should be more concerned with communicating in a clear and relevant manner than with obeying the grammar rules they learned in school.

Companies offering products or services that are complex and that involves lengthy decision processes can improve their sales efforts by developing what's known as white papers.

Marketing and communications materials aimed at senior citizens are more effective when designers accomodate the needs of older eyes.

Most newsletters fail not because of a lack of content, but because of a lack of schedule, reports a veteran copywriter and marketing consultant.

Veteran copywriter and marketing consultant explains why case studies are one of the most effective and versatile marketing tools.