Labbrand

Professional social network LinkedIn is expanding in China and launches official Chinese brand name and website. The Chinese brand name领英 [lǐng yīng] was created by Labbrand, a leading China-originated brand consultancy.

“The Fragrance Bar”, an innovative in-store digital experience developed by Labbrand, has been featured in Sephora’s newest megastore in Shanghai.

Labbrand announces the completion of a Chinese brand name creation project for Colgate-Palmolive’s Optic White™, a new toothpaste that provides whitening benefits.

On July 25 2012, Denise Sabet, Labbrand’s Vice GM, presented at Ad Star 2012 Busan International Advertising Festival’s Shanghai Exhibition.

Labbrand, the leading China based branding consultancy, has released its Best Branding Practices in China - Luxury Industry report.

Labbrand releases white paper regarding trends and best branding (PINPAI) practices in the Chinese automotive industry

Labbrand announces the completion of a Chinese brand name creation project for Qoros, a new automotive brand by Chery Automobile Co. and Quantum LLC, a subsidiary of Israel Corporation.

On April 15th – 17th 2012, Labbrand sponsored and attended ESOMAR’s Asia Pacific 2012 research conference in Shanghai, China.

Labbrand is proud to announce the completion of a Chinese brand name creation project for Brioche Dorée, a well-known French bakery-café.

Labbrand President Vladimir Djurovic was interviewed by prominent French newspaper Le Monde regarding foreign brands’ Chinese names.