Outsell, Inc.

Annual report focuses on critical benchmarks for libraries and information centers.

New report discusses challenges and opportunities ahead for financial reporting, an industry on track to grow to almost a half-billion by 2016

Critical criteria include a strong technology platform with a global appeal, low cost or zero price point propositions, and an offering targeted at clearly identifiable market pain points.

The proliferation in marketing services, marketing automation, and ad tech represents a $97 billion marketplace for vendors who offer innovative tools and solutions as they chase over $181 billion in advertising and marketing spend.