Engago Technologies Ltd.

Marketers undertake all kinds of actions and efforts in order to generate leads. However they ignore the visitors on the website as they don’t explore the potential leads.

Email marketing has been around successfully for about 12 years, but now the efficiency is declining as people in companies no longer take advice. They want to investigate them selves.

Most businesses use email marketing and advertising in order to generate leads. However people pay less attention to them and as such these marketing methods have become less effective. At the same time people prefer to search the Internet.

Most companies use marketing automation in order to generate leads or to build a relationship with prospects or customer retention. However marketing automation fails to succeed.

The current recession will decrease marketing spending, still companies to generate and acquire leads at the best cost which is from the website

The attitudes of buyers in B2B have changed as they crave information on the Internet which leads to an empty funnel. By knowing who is visiting the website the funnel can be filled again as reaching out early in the buying process becomes feasible.

Marketing investments mainly result in visits on the company website. However there it is left to the coincidence or well willingness of the visitor to take action for lead generation.

The conventional outbound marketing of sending direct mailings and emails is becoming less effective as decision makers search the Internet for information and evaluating solutions. Change is required: information and intelligence from the website.

Technology Enabling Personalized Targeting for B2B Marketers and Salesmen for increased visitor conversions, more sales and shorter sales cycles.

For marketing purposes using purchased email lists is not lead generation but an attempt to create interest. Real lead generation is based on a demand and is like sending emails to companies that have visited the website due to their interest shown.