Talker Research

A 26-point credibility gap between customer reviews and influencer content signals a structural shift in how Gen Z evaluates brands — with major implications for how communications agencies build campaigns

National survey of 2,000 U.S. adults finds that Americans' appetite for transformative travel intensifies with age — and that conventional tourism is structurally failing to keep pace

New study commissioned by CubeSmart Self Storage reveals the scale of the 'first move sorting moment' — and why millions of Americans' childhood belongings are still sitting in their parents' homes

Study of 2,000 U.S. travelers commissioned by Margaritaville Vacation Club and conducted by Talker Research reveals a 74-point gap between vacation aspiration and vacation reality — driven by a chronic inability to stop being busy.