Talker Research

Three in four long-distance couples say rising travel costs accelerated the decision to combine households — as new data quantifies the financial threshold researchers are calling the Long-Distance Tipping Point

Research commissioned by CheapCaribbean Vacations finds that 29% of Americans prioritize best value over 22% who want the lowest price — and 83% say value for money is their top booking criterion in 2026

New 2026 data finds Americans most responsible for parents and children are the least protected themselves

Study of 2,000 Americans reveals that accommodation structure — not budget, schedule, or relationships — is quietly determining trip length, destination choice, and travel-group composition

New Talker Research study of 2,000 U.S. adults reveals a striking gap between sourcing-driven brand loyalty and consumer knowledge of spring water's defining characteristics

A 26-point credibility gap between customer reviews and influencer content signals a structural shift in how Gen Z evaluates brands — with major implications for how communications agencies build campaigns

National survey of 2,000 U.S. adults finds that Americans' appetite for transformative travel intensifies with age — and that conventional tourism is structurally failing to keep pace

New study commissioned by CubeSmart Self Storage reveals the scale of the 'first move sorting moment' — and why millions of Americans' childhood belongings are still sitting in their parents' homes

Study of 2,000 U.S. travelers commissioned by Margaritaville Vacation Club and conducted by Talker Research reveals a 74-point gap between vacation aspiration and vacation reality — driven by a chronic inability to stop being busy.