XYIENCE

XYIENCE announces that Jeff Lobus has been named sales manager for the Southeast.The former director of national accounts for Glaceau, a division of The Coca-Cola Company, will drive the sales initiative for Xenergy in the Southeast region.

XYIENCE and Circle K are offering up the chance to own a new Harley-Davidson --September 1 through October 31 at select Circle K convenience stores in Ohio, Michigan, Pennsylvania, Indiana, Kentucky, Maine, New Hampshire, Vermont and Massachusetts.

XYIENCE recently launched Inside the Guerrilla Corner, a multi-part video training series featuring world-renowned Brazilian jiu-jitsu (BJJ) coach Dave Camarillo. Exclusive to xyience.com, the monthly video installments will run through early 2011.

XYIENCE announces that a distribution deal with Kimball Distributing Inc. will further increase the distribution of Xenergy Premium in Texas. Xenergy Premium will be available in four flavors in 1,400 retail outlets in the Dallas-Fort Worth area.

XYIENCE announces it has signed a sponsorship agreement with Tristar Gym, a 13,500 sq. ft. mixed martial arts (MMA) training center in Montreal. Tristar is the training ground of many MMA superstars, including Georges St. Pierre and Kenny Florian.

James "The Hammer" McSweeney will sign autographs for fans at Costco, located at 2400 Monument Blvd. in Concord, Calif. on Saturday, July 24, 2010 from 1:00 p.m. to 3:30 p.m. XYIENCE will sample four flavors of Xenergy during the event.

XYIENCE recently named Jeff Jonke vice president of sales for the eastern region of the U.S. Jonke has over 20 years of experience in the beverage industry with companies such as Anheuser Busch, Arizona Beverage, Rockstar Energy and Hansen Beverage.

The winner of XYIENCE’s “Bring Wanderlei to Your Hometown” sweepstakes will have the chance to invite up to 100 guests to meet Wanderlei Silva and enjoy a complimentary viewing party, including a pay-per-view broadcast of an upcoming UFC fight.

Popular mixed martial arts fighter to sign autographs for fans on Saturday, July 3, 2010

Special performance by GRAMMY®-winning group, Naughty by Nature