XYIENCE

XYIENCE presents mixed martial arts icon Wanderlei Silva at Popeye’s in Quebec.The UFC middleweight fighter will sign autographs on December 10 from 4- 6 p.m. at Popeye’s Brossard and December 11 from 1-3 p.m. at Popeye’s Montreal.

XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces that it has selected John Lennon, a 25 year beverage industry veteran, to serve as its new president.

UFC fighter Matt Serra, a brand ambassador for XYIENCE, will host the $1,000 UFC Matt Serra Bounty Tournament, an online sweepstakes tournament on Tuesday, Nov. 23, 2010 at 7 p.m. PST/10 p.m. EST.

XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC) announces that an Akron, Ohio resident was selected at random from thousands of entries in its multi-state sweepstakes to win a new Harley-Davidson.

XYIENCE's new relationship with prestigious special event venue is a result of its partnership with Kimbro Water, a Tennessee-based distributor.

The winner of XYIENCE's UFC Getaway in Las Vegas sweepstakes receives round trip airfare for two to Las Vegas, hotel accommodations and two tickets to UFC 125, which takes place on January 1.

XYIENCE announces that it is extending its relationship with mixed martial arts (MMA) fighter Matt Serra. The former Ultimate Fighting Championship (UFC) welterweight champion has been a brand ambassador for XYIENCE since May 2009.

Janczak to handle design and in-house brand photography

XYIENCE, maker of Xenergy, announces that Sean Riebau of Atlanta, Ga. is the lucky QuikTrip (QT) convenience store shopper who has won its Harley-Davidson sweepstakes.

XYIENCE finalizes a sponsorship agreement with MMA Weekly, a leading mixed martial arts (MMA) news source. As a sponsoring partner, XYIENCE will have its logo prominently displayed on the “Rumors” section of the website.