XYIENCE

The recent XYIENCE Harley-Davidson giveway held at 625 Circle K stores in Nevada and Arizona resulted in a 30 percent increase in sales of Xenergy energy drinks.

It’s a knockout for XYIENCE’s energy drink brand, Xenergy Premium, which has eliminated category heavyweights Monster and Rockstar to take the title of No. 1 selling energy drink in the 16-ounce category at Quickie Convenience stores in Canada.

Distribution agreements with Beverage Incubators, Inc., and members of the Northeast Independent Distributor Association (NIDA), give Xenergy Xtreme major exposure through roughly 7,000 independent retailers in key metropolitan areas.

The original mixed martial arts specific supplement line debuts new training and nutrition aids.

XYIENCE and Circle K stores have teamed up to offer shoppers in Arizona, Colorado and Nevada a chance to take home a new Harley-Davidson. The promotion kicks off on September 14 and runs through October 11.

On August 11, XYIENCE and Kum & Go made one man’s longtime dream of owning a Harley-Davidson a reality. XYIENCE announces that Tim Nolan, a 32-year old father of four from Omaha, Neb., is the winner of its Harley-Davidson promotion.

XYIENCE’s energy drink brand Xenergy continues to power its way through more retail doors. The Las Vegas-based company announces that Xenergy has penetrated markets including Chicago and Texas as a result of a deal with Kehe Food Distributors.

Just off the successful spring launch of Xenergy Xtreme, the amped-up version of the official energy drink of the Ultimate Fighting Championship (UFC), XYIENCE charged into summer with promotions especially for fans and fanatics.

On Friday, July 10, during the UFC 100 weekend festivities, XYIENCE, the official energy drink of the UFC, will join the hottest brands in mixed martial arts (MMA) fashion for Cage Fashion 2, held at Mandalay Bay.

XYIENCE continues to expand its Xenergy brand’s reach, having recently inked deals with Hensley in Phoenix, one of the largest beverage distributors in the United States; Coca-Cola of Santa Fe in Santa Fe, N.M. and Matagrano.