Mar 13, 2012
A new ITSMA study reveals that services marketers have to stretch their budgets and shift funds to reach new audiences. Also, despite the proliferation of online marketing, the budget for offline marketing still dwarfs the digital marketing budget.
Feb 23, 2012
An unprecedented behavioral divide is splitting B2B buyers into two groups: traditional and social buyers. This white paper helps B2B marketers address the complexities of trying to reach both traditional buyers and social buyers.
Jan 25, 2012
ITSMA’s Professional Services and Solutions 2011 Brand Tracking Study reveals that IBM and HP are the most recognized brands, with Deloitte, KPMG, and Capgemini gaining ground. Accenture, PwC, CSC, Infosys, and Cognizant round out the top 10.
Jan 04, 2012
In its Account Based Marketing (ABM) Adoption Model, ITSMA identifies four steps B2B marketers need to take to build a successful one-to-one marketing model to grow and expand business in large accounts.
Dec 08, 2011
ITSMA’s 2011 How Buyers Choose Solutions Providers survey highlights the growing use of social media and online information sources among buyers who are researching potential providers of IT Services, IT Solutions, Outsourcing, and Consulting.
Nov 09, 2011
The ITSMA study found that while lead management is a top priority for B2B marketers and companies are increasing their focus on it, very few are doing it well.
Oct 26, 2011
Cisco, Cognizant, Deloitte, Fujitsu, HCL America, HDS, HP, IBM, Microsoft, and SAP are recognized as B2B Marketing Leaders across six categories.
Sep 08, 2011
Each year, ITSMA honors the best marketing strategies, programs, and campaigns from technology, telecom, communications, and professional services firms worldwide. Select winners will speak at ITSMA’s Annual Marketing Conference on October 26-27.
May 10, 2011
New research from ITSMA and Patricia Seybold Group shows that data-savvy marketing organizations help drive business benefits.
Mar 08, 2011
This year, ITSMA has added two new categories to the Marketing Excellence Awards that are critical to B2B growth: Building Client Loyalty and Trust and Developing New Markets.