Nov 23, 2015
On Beneath the Cover today: Prepare to put yourself out there if you want to achieve recognition. You must create and develop a platform that reaches out and enables you to connect with your audience.
Nov 16, 2015
On Beneath the Cover today: Prepare to be bowled over - your publisher will NOT help you market and advertise your book. Unless you’re crazy famous and have a super track record, you’re not getting any attention. You are about to learn how to DIY.
Oct 29, 2015
On Beneath the Cover today: Surprisingly only about 5% of a writer or performer’s time is actually spent writing or performing. There’s a grind of media and touring that actually helps you generate sales and book fans. This is a must.
Oct 22, 2015
On Beneath the Cover today: Learn how to become an authority figure and success will soon follow. That means you need to be brave, establish yourself, and command audience attention.
Oct 09, 2015
On Beneath the Cover today: Understand that a jack of all trades is master of none. When determining your book marketing plans, discover that specializing can be key to driving sales.
Oct 08, 2015
On Beneath the Cover [link to: www.beneaththecover.com] today: After publishing your own book, do your customers feel safe in purchasing it? Discover the ‘Point of Action’ for your customers and learn to address the basic, essential concerns relevant...
Jul 28, 2015
On Beneath the Cover today: Cut the conning out of your relationship with customers, now! A quick extra buck might seem harmless, but it’s damaging your reputation. Ensure your self publishing platform or book website is nurturing honest transactions.
Jul 27, 2015
On Beneath the Cover today: Know that how a person feels on a Monday compared to a Saturday has a big influence on their spending. So timing is a very important factor to consider in your book marketing plans.
May 28, 2015
On Beneath the Cover today: Get to grips with what’s hot, in the diverse category of How-To books. This knowledge with let you know the subject areas to target and give you a boost towards the best way to publish a book.
May 27, 2015
On Beneath the Cover today: Me, me, me. That’s how you turn off customers. Learn how to speak to them and offer them something that appeal to their needs.