Direct Marketing Association

TNT Post has been named as the new headline sponsor of the DMA Awards after signing a two-year deal for an undisclosed sum.

A new advice service set up to help charities to understand the VAT concessions available to them will help them to “slash thousands of pounds from their marketing and advertising costs.”

Consumers concerned about identity theft are being let down by companies failing to provide them with sufficient guidance on keeping their personal information safe, new research has revealed.

Direct marketers hoping for success in the 2011 DMA Awards are being told that that the introduction of a new user-friendly form will simplify the entry process, but winning an Award remains as tough as ever.

As the new regulations relating to cookies come into force today, the DMA is encouraging its members and the wider industry to see the new ‘cookies law’ as an opportunity to improve their websites rather than a hindrance.

The research points to an increasingly demanding consumer who wants a mobile shopping experience now without cost or security implications.

Julia Porter, ITV’s acting group marketing and research director, has joined the board of the Direct Marketing Association (DMA). The voluntary appointment will see Julia join the eight-strong board, which directs DMA policy and strategy.

More than one in three consumers are now withholding all identifying information when engaging online with brands, according to the findings of the new Direct Marketing Association /fast.MAP Data Tracking Study sponsored by Equifax and Communisis.

The Direct Marketing Association (DMA) and the Football Association (FA) have formed an unlikely team to gain greater insight into the niche sector of marketing communications from Premier league football clubs to their fans.

The Direct Marketing Association (DMA) collected two Gold Awards and two Silver Awards at the inaugural Corporate Engagement Awards for its corporate partnership programme with credit and business information specialist Equifax.