Restaurant Consultants of America

"Our desire for great products and services at a fair price has become intense, and customer loyalty to any one restaurant is liable to change," warns Howard Cannon, CEO of Restaurant Consultants of America.

"Our desire for great products and services at a fair price has become intense, and customer loyalty to any one restaurant is liable to change," warns Howard Cannon, CEO of Restaurant Consultants of America.

Howard Cannon says, "It's easy to spend money marketing your restaurant. You can spend a lot of it fast. Spending it wisely is more difficult." The tactical approach has proved to be most successful.

Every restaurant needs a marketing plan, says Howard Cannon.

Howard Cannon advises the new restaurant owner to remember marketing, stating, "If nobody knows about your restaurant, chances are you won’t have very many customers. Marketing your restaurant is a critical component of restaurant ownership...."

Restaurant Consultant, Restaurant Expert Witness, and CEO, Howard Cannon says, "Spend a few days considering all kinds of marketing concepts and ideas. You'll come across dozens, and possibly hundreds, of good ones but you can’t do them all."

Restaurant Consultant, Restaurant Expert Witness, and CEO, Howard Cannon says, "Restaurant purchasing is more than buying a can of corn. Purchasing involves much more than simply buying stuff."

Restaurant Consultant, Restaurant Expert Witness, and CEO, Howard Cannon, says, "This should go without saying, but never pay any vendor of any kind in full before you receive your goods or services.”

Building the restaurant of your dreams requires a sound plan, but creating a business plan is not an easy task. The best way to approach it is to write down everything you want to accomplish with your restaurant, then proceed from there.

Restaurant Consultant, Restaurant Expert Witness, and CEO, Howard Cannon, advises the would-be restaurant owner to write a detailed business plan.