Mar 30, 2010
New categories include Marketing with Social Media, Senior Client Engagement Programs, and Developing and Launching New Offerings
Nov 16, 2009
ITSMA’s eighth annual How Customers Choose Survey finds that companies that understand IT buyers’ specific business issues and use thought leadership to market to those issues have an advantage over competitors.
Nov 09, 2009
ITSMA’s eighth annual How Customers Choose Survey finds that social media usage surged 50% among U.S. IT buyers. However, U.S. usage lags that of the United Kingdom, Germany, France, and Brazil.
Oct 27, 2009
Record number of entries received; AT&T, BT, Cisco, Cognizant, CSC, Deloitte, HCL, IBM, Iron Mountain, Siemens Enterprise Communications, and Xerox are recognized
Oct 26, 2009
ITSMA’s eighth annual How Customers Choose Survey finds that IT buyers’ top technology priorities are backup and disaster recovery, security, optimization, and virtualization.
Sep 01, 2009
Select winners will speak at ITSMA’s Annual Marketing Conference in Boston on October 27-28 along with digital marketing gurus Larry Weber, chairman, W2 Group and David Edelman, partner at McKinsey & Co.