CorporateVisions

Second consecutive experiment proves insights-led messaging alienates existing customers when communicating renewals and price increases

Survey also finds that nearly 60 percent of B2B pros don't think the messaging for customer retention strategies should differ from their acquisition-focused messaging

Most companies believe marketing has more influence over the buying journey, but most aren't changing their content strategy because of it

The First Complete Online Training Library for Improving Value Conversations Across the Customer Buying Cycle