provoke

Mcommerce has arrived. At the start of 2011 smartphones outsold PCs by nearly twice the amount of 2010, and tablets overtook the netbook by three times more on the previous year.

When Microsoft Windows 8 arrives in 2012, the trapdoors for entire populations of touchscreen smartphone and tablet users of non-Apple brands will be flung open and the race will be on as the mobile revolution enters the fast track.

All hail the email – still the UK’s favourite channel! Even in a shiny smartphone and super social, savvy web world, over half of today’s users still accept email marketing messages via newsletters as well as through social networking sites.

A website no longer serves as the one source of all information and key content related to a company, marketplace or industry sector.

Selling not engaging! Who would have thunk it! Yet another new study of business behaviour on social media networking sites highlights continuing confusion across business sites who accept the need to go social but seem to be getting it horribly....

It can be very easy for business owners to simply exclaim that nothing’s happening with their social media effort. No comprehensible comments or tweets or any real engagement at all! Except of course the pings and the attempts to spam!

Increasing numbers of site owners have been warming to the idea of social media. Not necessarily because they can see any direct connection to beefing up monthly sales....

Smartphone platforms and software may be bringing the offline to online tantalising close with NFC, QR codes and Blippar in the frontline...

So many platforms and channels - so many new interactive opportunities! Negotiating today’s multichannel landscape requires a multi disciplinary approach...

The development of websites as ‘customer experience’ journeys have become central to prospective audience engagement and repeat visitor traffic. At the same time, the interactive principle can often upset the balance of form over site function.