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The SEO scene is no longer all singing & dancing, as it was in the days before social media took to the stage! Business owners fret nervously in the wings as their online marketing team perform keyword routines aimed at high ranking Google reviews!

The world of SEO is no longer the mechanical automaton, first mathematically formulated back in the day. Market niche and market segment may focus on longtail phrases from a narrow search criteria to attract low volume but higher quality queries.

The shift from web search to mobile search is underway and businesses online must now come to terms with ensuring their websites are fully visible, enabled and accessible for the new generation of smartphone and eReader.

There will always be some businesses who will only ever see their site in terms of straight buying and selling!

Whilst it’s true that the complexities of how to use SEO continuously change, there are key tactics and marketing strategies that tend to remain constant and universally accepted as the way to achieve better results.

Businesses ignore blogger outreach at their peril in the new social marketing environment online.

The key to long term consolidation of your brand identity is successfully combining paid search with organic search. Both should be integrated into online marketing campaigns to kickstart visitor traffic and then maintain audience momentum.

The computer says “yes!”. Or words to that effect. But the social media imperative to ‘Listen to your customers’ has finally pushed the issue to the top of the customer service agenda.

In today’s accelerating and ever more complex online marketing landscape, the basic rule still applies: to ensure consumers listen to what you have to say, your content must target the right people with the right message at the right time.

Creating a captive audience is an online marketing strategy aimed at establishing two way relationship building and long term loyalty.